01 / Start with the audience
- Who should this reach: prospective hires, clients, peers or partners?
- What do they misunderstand or need to know?
- What useful action or conversation should the piece enable?
Illustrative working sample · Founder Voice
Founder voice brief
A starting point for LinkedIn posts, newsletters and an employer story. Use approved, non-confidential inputs; retain the founder’s judgement and review.
Quantum Leaps / Working exampleAdapt to your context
02 / Find the point of view
- What do you believe about this topic, and why?
- Which first-hand example can you share with permission?
- What trade-off, lesson or disagreement gives the piece substance?
03 / Keep the voice recognisable
- Capture phrases the founder naturally uses and language they avoid.
- Choose one clear idea, one concrete example and a useful ending.
- Remove invented quotations, confidential references and unsupported outcome claims.
04 / Review before publication
- Founder: confirm accuracy and whether it sounds like you.
- Business owner: confirm permissions, attribution and information boundaries.
- Agree the final version and channel; publication happens only after approval.
Illustrative starter material. No client or candidate information is included. Keep completed documents in your own approved systems.